Privacy & Data

l44 Privacy Policy – How We Protect Your Personal Data

At l44, your privacy matters. This Privacy Policy explains exactly what personal data l44 collects, why we collect it, how we use it, and what rights you have over your own information on l44.io.

Last updated: January 2025

Your Privacy on l44 — At a Glance

These cards cover the key privacy commitments l44 makes to every player. Full details are in the policy sections below.

Your Data Is Encrypted

All personal data transmitted between your device and l44 is protected using TLS encryption. Data stored on l44 servers is encrypted at rest. l44 does not store payment card numbers or full mobile wallet credentials on its servers.

We Never Sell Your Data

l44 does not sell, rent, or trade your personal data to third parties for marketing purposes. Your information is used only to operate your l44 account, process payments, and comply with legal obligations. That's it.

Minimal Data Collection

l44 only collects the personal data that is necessary to operate your account and comply with regulatory requirements. We don't collect data we don't need, and we don't keep data longer than required by law or our operational needs.

You Control Your Data

Every l44 player has the right to access, correct, or request deletion of their personal data. You can submit a data request at any time by contacting l44 support at [email protected]. l44 will respond within 30 days.

Opt Out of Marketing

l44 sends promotional emails and notifications only to players who have opted in. You can withdraw your marketing consent at any time through your l44 account settings or by contacting support. Opting out does not affect your ability to use l44.

Regulatory Compliance

l44 complies with applicable data protection laws and anti-money laundering regulations. Where l44 is legally required to share data with regulatory or law enforcement authorities, we will do so. We will notify you where permitted by law.

1. Introduction

This Privacy Policy explains how l44 ("l44", "we", "us", "our") collects, uses, stores, and protects the personal data of players and visitors who use the l44 platform at l44.io. l44 is committed to handling your personal data responsibly and transparently.

By registering an account on l44, making a deposit, or using any feature of the l44 platform, you acknowledge that you have read and understood this Privacy Policy. This policy applies to all personal data collected through l44.io, the l44 mobile app, and any communications between you and l44 support.

l44 acts as the data controller for all personal data collected through the l44 platform. This means l44 determines the purposes and means of processing your personal data. Where l44 uses third-party service providers to process data on our behalf, those providers act as data processors under l44's instruction.

l44 takes data privacy seriously. This policy is written in plain language so every player understands exactly how their information is handled. If anything is unclear, contact l44 support at [email protected] before registering.

2. Data We Collect

l44 collects personal data in the following categories. We only collect what is necessary for the purposes described in this Privacy Policy.

Category Data Collected When Collected
Identity Data Full name, date of birth, national ID or passport number Registration and KYC verification
Contact Data Email address, mobile phone number Registration
Financial Data Mobile wallet number (bKash, Nagad, Rocket), transaction history Deposits and withdrawals
Technical Data IP address, device type, browser type, operating system, session data Every visit to l44.io
Usage Data Games played, bet amounts, session duration, bonus usage During gameplay on l44
Communications Data Support chat logs, emails sent to l44 support When you contact l44 support
Marketing Preferences Opt-in or opt-out status for promotional communications Registration and account settings

l44 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data unless specifically required by law or responsible gaming obligations.

l44 never stores full mobile wallet PINs or passwords. Payment credentials are processed directly through the relevant payment provider and are not retained on l44 servers.

3. How We Use Your Data

l44 uses the personal data we collect for the following purposes:

  • Account management: To create, maintain, and manage your l44 account, including verifying your identity and age.
  • Payment processing: To process deposits and withdrawals via bKash, Nagad, and Rocket, and to maintain accurate transaction records.
  • Game delivery: To provide access to l44 games, record game results, and calculate winnings accurately.
  • Fraud prevention: To detect and prevent fraudulent activity, money laundering, and abuse of the l44 platform, including multi-accounting and bonus abuse.
  • Regulatory compliance: To comply with anti-money laundering (AML) obligations, know-your-customer (KYC) requirements, and any other applicable legal obligations.
  • Customer support: To respond to your enquiries, resolve disputes, and improve the quality of l44 support services.
  • Responsible gaming: To monitor gaming behaviour and identify players who may be at risk, and to apply responsible gaming tools where appropriate.
  • Marketing communications: To send promotional offers, bonus notifications, and platform updates to players who have opted in to receive them.
  • Platform improvement: To analyse usage patterns and technical performance data to improve the l44 platform and user experience.

l44 does not use your personal data for automated decision-making that produces legal or similarly significant effects without human review, except where required by law or fraud prevention systems.

4. Legal Basis for Processing

l44 processes your personal data on the following legal bases:

  • Contract performance: Processing necessary to fulfil the l44 Terms and Conditions you agreed to when registering, including account management and payment processing.
  • Legal obligation: Processing required to comply with AML regulations, KYC requirements, and other applicable laws.
  • Legitimate interests: Processing for fraud prevention, platform security, and responsible gaming monitoring, where these interests are not overridden by your privacy rights.
  • Consent: Processing for marketing communications, where you have explicitly opted in. You may withdraw this consent at any time.

Where l44 relies on legitimate interests as the legal basis for processing, we have assessed that our interests do not override your fundamental privacy rights. You may object to this processing by contacting l44 support at [email protected].

5. Data Sharing

l44 does not sell your personal data. We share your data only in the following limited circumstances:

  • Payment providers: l44 shares necessary transaction data with bKash, Nagad, and Rocket to process deposits and withdrawals. These providers have their own privacy policies governing their use of your data.
  • Identity verification providers: l44 may use third-party KYC service providers to verify your identity documents. These providers process your data under strict data processing agreements with l44.
  • Game software providers: Game providers whose titles are available on l44 may receive anonymised gameplay data for technical and audit purposes. They do not receive your personal identity or financial data.
  • Regulatory and law enforcement authorities: l44 will share personal data with relevant authorities when required to do so by law, court order, or regulatory instruction. Where permitted, l44 will notify you of such disclosure.
  • Business transfers: In the event of a merger, acquisition, or sale of l44 assets, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and your rights will be preserved.

All third parties who process personal data on behalf of l44 are bound by data processing agreements that require them to handle your data securely and only for the purposes specified by l44.

6. Cookies and Tracking

l44 uses cookies and similar tracking technologies on l44.io to improve your experience and to collect technical and usage data. The types of cookies l44 uses are:

  • Essential cookies: Required for the l44 platform to function correctly. These include session cookies that keep you logged in and security cookies that protect against cross-site request forgery. These cannot be disabled.
  • Analytics cookies: Used to collect anonymised data about how players use l44.io, including which pages are visited most frequently and how long sessions last. This data helps l44 improve the platform.
  • Preference cookies: Used to remember your settings and preferences on l44, such as language and display preferences.
  • Marketing cookies: Used only if you have consented to receive personalised promotional content. These cookies help l44 deliver relevant bonus offers and promotions.

You can manage your cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using l44, but some features may not function as intended. Note that disabling essential cookies will prevent you from logging in to your l44 account.

l44 does not use third-party advertising networks or social media tracking pixels. The only tracking on l44.io is for platform analytics and security purposes.

7. Data Retention

l44 retains your personal data for as long as your account is active and for the periods required by applicable law after account closure. The general retention periods l44 applies are:

  • Account and identity data: Retained for a minimum of 5 years after account closure, as required by AML regulations.
  • Transaction records: Retained for a minimum of 5 years after the transaction date.
  • Support communications: Retained for 2 years after the last communication, or longer if related to an ongoing dispute.
  • Technical and usage data: Retained for 12 months from collection, after which it is anonymised or deleted.
  • Marketing preference data: Retained until you withdraw consent or close your account.

After the applicable retention period, l44 will securely delete or anonymise your personal data so that it can no longer be linked to you as an individual.

8. Data Security

l44 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include:

  • TLS encryption for all data transmitted between your device and l44 servers.
  • Encryption of sensitive data stored on l44 servers, including identity documents and financial records.
  • Access controls that restrict l44 staff access to personal data on a need-to-know basis.
  • Regular security audits and penetration testing of the l44 platform.
  • Two-factor authentication options for l44 player accounts.
  • Automated monitoring systems that detect and alert on suspicious access patterns.

While l44 takes every reasonable precaution to protect your data, no online platform can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, l44 will notify you and the relevant regulatory authority as required by law.

If you believe your l44 account has been compromised or you notice any suspicious activity, contact l44 support immediately at [email protected]. Change your password right away and do not share your credentials with anyone.

9. Your Rights

As a player on l44, you have the following rights in relation to your personal data. To exercise any of these rights, contact l44 support at [email protected]. l44 will respond to all data rights requests within 30 days.

Right of AccessRequest a copy of all personal data l44 holds about you.
Right to RectificationAsk l44 to correct any inaccurate or incomplete personal data.
Right to ErasureRequest deletion of your personal data where l44 has no legal obligation to retain it.
Right to RestrictionAsk l44 to restrict processing of your data in certain circumstances.
Right to PortabilityReceive your personal data in a structured, machine-readable format.
Right to ObjectObject to processing based on legitimate interests, including direct marketing.

Please note that some rights are subject to limitations. For example, l44 cannot delete data that we are legally required to retain under AML regulations, even if you request erasure. In such cases, l44 will explain the limitation clearly in our response to your request.

10. Children's Privacy

l44 is strictly an adult platform. l44 does not knowingly collect personal data from anyone under the age of 18. If you are under 18, you must not register on l44 or attempt to use any l44 service.

If l44 discovers that personal data has been collected from a person under 18, we will immediately close the associated account, delete the data, and handle any funds in accordance with applicable regulations. If you believe a minor has registered on l44, please contact l44 support at [email protected] immediately.

l44 uses age verification checks during registration and may request identity documents to confirm a player's age at any time. This is both a legal requirement and a core part of l44's commitment to responsible gaming.

11. Changes to This Privacy Policy

l44 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. When material changes are made, l44 will notify registered players by email and will publish the updated policy on this page with a revised effective date.

Minor changes — such as clarifications or corrections that do not affect your rights — may be made without prior notice. We encourage you to review this Privacy Policy periodically to stay informed about how l44 protects your personal data.

Your continued use of l44 after the publication of an updated Privacy Policy constitutes your acknowledgement of the changes. If you do not agree with any changes, you should stop using l44 and contact support to close your account.

12. Contact Us

If you have any questions, concerns, or requests relating to this l44 Privacy Policy or the way l44 handles your personal data, please contact the l44 data team:

Response Time: Within 30 days for data rights requests; within 24 hours for general support
Platform: l44.io

When submitting a data rights request, please include your registered l44 username and a clear description of your request. l44 may need to verify your identity before processing the request to ensure your data is not disclosed to an unauthorised party.

Play on l44 With Confidence

Your data is safe with l44. Register today, claim your welcome bonus, and enjoy provably fair games with fast bKash and Nagad payments — all backed by a clear privacy commitment.

18+ only. Play responsibly. Terms and conditions apply.